In 2007, B&P started working for a health care powerhouse, Southwest Medical Associates. That was the year the homegrown health care company was acquired by industry leader UnitedHealthcare. Our partnership, which started with public relations services and grew to include creative and media strategy, instantly felt good. Thanks to our deep relationships and PR and creative that delivers results time and time again, along with the best media-buying clout around, we now serve Optum in at least eight markets around the country, as well as Optum National Digital.