Resorts World
Las Vegas
RESORTS WORLD LAS VEGAS
When Resorts World opened at the end of June, 2021, it was the first new Strip property in a decade. It was also launching in the middle of the second pandemic year, which dampened its début. When we came on board as RWLV’s agency partner in 2022, we were thrilled at the opportunity to do a proper (re)introduction.
Resorts World is all-encompassing, containing three hotel brands, one nightlife brand, a retail/restaurant/entertainment district, headliners, special events and activations, dozens of dining and hangout options, nine pools, and more. We decided that, rather than downplay the bigness, we’d embrace it.
Because here’s the thing about a place that contains multitudes—you can bring a friend, or bring them all. And each of you can make your own singular getaway that enables you to Rule The World.
INDUSTRY
Travel, Gaming, Hospitality
SCOPE
Broadcast television (regional and national), long-form video, digital media, print, out-of-home, collateral
Casting was key to the campaign’s appeal. Our world-within-the-world welcomes all, especially the interesting and iconic, and offers all an amazing time.
DIGITAL ADVERTISING
Extensions
The brand lives in its offerings, and vice-versa. It’s vital to keep dining, gaming, and even promotions under the same bold umbrella.
Voice and visual play with each other and play off each other. They dance, rather than march in lockstep. See-say is the opposite of see-for-yourself.
Part of our task was to build the brand biography, setting guidelines and guardrails to keep the brand’s integrity intact. Our expansive exploration left nothing to chance, ensuring Resorts World Las Vegas always stays true to itself.
