UMC QUICK CARE

Our decades with our region’s sole county hospital are a particular point of pride. We approach UMC hospital with the gravity appropriate to a vital community institution, and appreciate the opportunity to switch into a much more lighthearted gear for UMC’s neighborhood clinics. Our latest foray into life’s little accidents hinges on a truism we’ve all felt: It Happens.

INDUSTRY
Health care
SCOPE
Television, print, digital, social media, out-of-home

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When UMC launched its telehealth service, UMC Online Care, the field of play was wide open. Our brilliant team cut to the heart of any online doctor visit: from the outside, it can easily look like a wildly devolving set of selfies. Until you get to the simple but laser-targeted line. The campaign was a runaway success, exceeding expectations for sign-ups.

OUTDOOR

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DURATRANS

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For our previous UMC Quick Care campaign, we tried something new: We didn’t hurt anyone. Instead, we leaned into another truth, that anything can happen, at any time. We showed our subjects tipping over the brink into a small calamity—and pulled them back. But, had things gone badly, UMC Quick Care would be there as your neighborhood safety net.

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Featured works
Optum

In 2008, B&P started working for a promising new client and local Las Vegas health care powerhouse, Southwest Medical Associates. Our partnership, which included creative and media strategy, instantly felt good.

See the Work ->
Resorts World Las Vegas

Building a (re)Brand for a post-pandemic Vegas

See the Work ->
UNLV

Leaning into the global influence of our hometown Rebels

See the Work ->
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